Privacy Policy

Privacy Policy
This Privacy Policy outlines how we collect, use, store, protect, and disclose personal information submitted by users when accessing and shopping on our official website. Our core principle is to fully respect and protect the privacy rights and personal data security of all global customers. This policy applies to all visitors, registered users, and customers who use our website services, including browsing product pages, placing orders, completing transactions, and contacting customer support.

1. Information We Collect

We only collect necessary and legitimate personal information to ensure the normal operation of website functions, complete order transactions, and provide standardized after-sales services. The personal information we collect is limited to the content actively provided by users and automatic system acquisition data during access.
Personal information actively provided by users includes but is not limited to account registration information, order delivery information, payment-related verification information, and content submitted during customer consultation and feedback. Specifically, it covers your name, email address, delivery address, contact information, and order transaction records generated during the purchase of our hair care products, styling setting products, Redken Brews men’s grooming products, professional salon hair dye creams and salon care products.
Automatically collected information includes basic device and access data generated when you browse our website, such as browser type, access time, page browsing records, device operation system, and anonymous access log data. Such information is used only for website operation analysis and user experience optimization, and will not involve private sensitive personal data.

2. How We Use Your Information

All collected user information is only used for legitimate service purposes, and we will never use your personal data for unauthorized commercial purposes or illegal utilization. Firstly, we use your information to complete order processing, product delivery, transaction settlement, and after-sales return and refund processing, ensuring that every purchase and service procedure is carried out smoothly and accurately.
Secondly, your information helps us verify user identity, maintain website security, prevent abnormal access and risky transactions, and protect your account and property safety. In addition, we may use your browsing and order data to optimize our product display, adjust product inventory of professional salon grooming series, improve website operation functions, and upgrade overall shopping experience.
With your voluntary consent, we may send official service notifications, order status updates, product after-sales reminders, and standardized service announcements via your reserved email. We will never send spam messages or irrelevant marketing content without user authorization.

3. Information Storage and Security Protection

We adopt industry-standard data security encryption technology and standardized information management mechanisms to protect your personal data from unauthorized access, disclosure, tampering, loss or leakage. All user personal information and order data are stored on secure certified servers with strict access permission control and regular system security detection.
We only retain your personal information within the necessary service cycle. We will store your data only for the duration required to complete transaction services, fulfill after-sales service obligations, and comply with normal business operation standards. After the data is no longer needed, we will conduct secure and standardized cleaning and processing of user information.

4. Information Sharing and Disclosure

We strictly abide by the principle of personal data confidentiality and will never sell, rent or transfer your personal information to any third-party commercial institutions for profit without your explicit consent.
Limited information sharing only occurs in necessary service links to support the normal completion of website services, including sharing necessary delivery information with official logistics service providers to ensure accurate product transportation and delivery, and sharing basic transaction information with official payment channels to complete fund settlement. All third-party service providers involved in data sharing have signed strict confidentiality agreements and are prohibited from using user information for other unauthorized purposes.

5. User Rights

You have independent rights to your personal information, including the right to query, view, correct, update and delete your personal data and order information stored on our website. You can independently modify your account information and delivery address on the website at any time.
If you need to consult data usage details, apply for information modification or data clearing, please contact our official customer service team through the Contact Us page. We will verify your identity and respond to your legitimate data rights requests in a timely manner in accordance with standardized procedures.

6. Cookie Policy

Our website uses standard Cookie technology to optimize user browsing experience. Cookies are small anonymous data files stored on your device when you visit our website, which can record your browsing preferences, page access habits and website setting habits, helping the website present more accurate product content and improve access fluency.
The Cookie data we collect is completely anonymous, does not involve any sensitive personal privacy information, and will not cause any security risks to your device and information. You can adjust the Cookie acceptance settings through your browser settings at any time according to your personal preferences.

7. Policy Updates

We reserve the right to appropriately update and optimize this Privacy Policy in accordance with website service upgrades and industry standard adjustments. Any updated version of the policy will be displayed on our official website page in a timely manner. Your continued use of our website and services after the policy update constitutes your recognition and acceptance of the latest Privacy Policy.

8. Contact Information

If you have any questions, doubts or feedback regarding this Privacy Policy, personal information protection and data usage issues, please contact us through the official Contact Us page. All official contact methods and service email addresses are published on the Contact Us page, and our professional team will provide you with accurate and professional replies and processing solutions.